Often engineers will offer the solution that is easiest and cheapest for them to design. However, that might not be the best solution for you. We can evaluate a range of design options and explain the impacts of each.
Option B might be more expensive to build and may be more expensive to design too, but it may offer other substantial benefits that outweigh the initial cost.
Marketing also plays a role in our industry, just as it does in others. R32 refrigerant is a prime example. It is heavily promoted, but it is one product among many. We will focus on real benefits to our customers, not on marketing spin.
This also highlights the problems with using tender processes to select design professionals, as it tends to favour options that may not be in the client's best interests. Instead, we favour a two-stage process, where we can investigate and discuss design alternatives before final design options are agreed upon.